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Managing in Troubled Times Case Study
Case Title:
Troubled Times at AT&T
Publication Year : 2005
Authors: Sireesha M, D. Satish
Industry: Telecommunications
Region: USA
Case Code: TRT0035
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
AT&T, a 125-year-old company that pioneered telecommunications in the US, suddenly seems to have moved away from its core business. After its exit from wireless business in the US in 2004, the introduction of VOIP (Voice Over Internet Protocol) coupled with the deregulation of the US telecom industry is threatening to reduce the company's revenues from long distance calls by 20% per year.
Pedagogical Objectives:
- To discuss the troubles faced by AT&T in a matured industry that is witnessing reduced price margins, increased competition and ever-changing technologies.
Keywords : US telecommunication industry; Telecom industry value chain; Federal Communication Chain; Baby Bells; Managing in Troubled Times Case Study; Long distance carrier; Acquisitions and join ventures of AT&T; Price competition; Over capacity and changing technologies; Financials of AT&T; AT&T Wireless and Cingular; Voice Over Internet Protocol (VOIP)
